Wealthsimple
Also known as Wealthsimple Inc., Wealthsimple Technologies Inc.
Canadian online investment management service and fintech company.
- A Canadian online investment management service founded in September 2014 and based in Toronto.
- It holds over C$100 billion in assets under administration as of October 2025.
- It is primarily owned by Power Corporation, which holds a 52.4% undiluted stake.
- Its products include managed investing, commission-free trading, crypto trading, chequing and a credit card.
Why it matters
- It matters as one of Canada's largest fintechs, managing over C$100 billion in assets.
- Useful to anyone tracking Canadian consumer finance or startup outcomes.
- Founded
- 2014-091
- Founders
- Michael Katchen, Brett Huneycutt, Rudy Adler1
- Headquarters
- Toronto, Canada1
- Assets under administration
- Over C$100 billion (October 2025)1
- Primary owner
- Power Corporation (52.4% undiluted stake)1
- Industry
- Financial services2
- First funding
- CA$1.9 million raised in May 20141
- Series A
- CA$30 million from Power Financial Corporation1
- Valuation
- CA$10 billion post-money (Series F, October 2025)1
- Wealthsimple Trade
- First commission-free trading platform in Canada, launched March 20191
- Wealthsimple Tax
- Acquired SimpleTax in September 20191
Key dates
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Founded in Toronto1
Started by Michael Katchen, Brett Huneycutt and Rudy Adler.
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Merged with Canadian ShareOwner Investments1
Made Wealthsimple an owner of one of Canada's 14 discount brokerages.
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Wealthsimple Trade public launch1
First commission-free trading platform in Canada.
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Acquired SimpleTax1
Added tax preparation and filing as Wealthsimple Tax.
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Approved for direct settlement account1
Canada's first nonbank, non-credit-union approved by the Bank of Canada.
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Reached C$100B in assets under administration1
Three years ahead of the CA$100B target announced in December 2023.
Funding rounds
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US$87 million round1
Led by Technology Crossover Ventures, with Greylock, Meritech, Two Sigma Ventures and Allianz X.
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CA$750 million at CA$5 billion valuation1
Co-led by Meritech and Greylock; investors included Drake, Michael J. Fox and Ryan Reynolds.
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Series F: CA$750 million at CA$10 billion valuation1
Co-led by Dragoneer and GIC; included new investor CPP Investments.
Products
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Wealthsimple Invest3
Automated investing in low-fee ETF portfolios, up to 0.5% annual management fee.
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Wealthsimple Trade1
Commission-free stock and ETF trading on Canadian and U.S. exchanges.
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Wealthsimple Crypto3
Canada's first regulated crypto trading platform; fees starting at 0.5%.
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Wealthsimple Chequing3
High-interest chequing account, formerly Wealthsimple Cash.
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Visa credit card1
Launched with Visa Infinite tier cards, later adding Visa Infinite Privilege.
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Wealthsimple Tax1
Tax preparation and filing, formerly SimpleTax.
Connections
Links
Sources
Last checked against its sources today
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The line under a date fills as time passes: empty when new, then one equal share each for a day, a week, a month and a year. For episodes and other items it is full at 2 years; for "last checked", at a year. A striped line means the date is known only to the month or year.