Thiago Costa
Designer; co-founder and principal designer of Fey, the investing app Wealthsimple bought.
- Thiago Costa is a product designer and a co-founder of Fey, an investing platform built in Montreal.
- He was its principal designer.
- Wealthsimple acquired Fey in August 2025.
- On Dive Club he talked about craft details, putting AI at the heart of Fey 2.0, and taste as heightened awareness.
Why it matters
- For product designers studying visual craft: Dive Club's episode description puts Fey "in the S-tier of design" and names him among the first people with the best taste in design.
- Role at Fey
- Co-founder and principal designer1
- Fey acquired by
- Wealthsimple, 27 August 20251
- Inspiration outside UI
- Caravaggio, the painter he calls the "master of light"2
Interviews
The line under a date fills as it gets older: empty when new, full at 2 years.
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Thiago Costa - Cultivating taste as a designer (Dive Club) (opens youtube.com)2
58 min: the backstory of Fey, the 2.0 strategy and early AI explorations, evolving its aesthetic, and taste through heightened awareness.
Connections
Links
Sources
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