Deb Liu
Technology executive; CEO of Ancestry from 2021 to 2025, built Facebook Marketplace, founder of Ember AI.
At a glance
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- Deb Liu is an American technology executive.
- After product roles at eBay and PayPal she joined Facebook in 2009, where she worked on Facebook Credits and Platform, built the mobile app install ad business and relaunched Facebook Marketplace in 2016.
- She became CEO of Ancestry on 1 March 2021 and stepped down in January 2025 after a breast cancer diagnosis, then founded the AI startup Ember AI.
- She co-founded the nonprofit Women in Product, served on Intuit's board, and wrote Take Back Your Power (2022).
Key facts
- Ancestry
- CEO, from 1 March 2021 to January 20251
- From 2009 for 11 years: Facebook Credits, Platform, mobile app install ads; relaunched Marketplace (2016), VP of Marketplace (2017)1
- Ember AI
- Founder, after leaving Ancestry1
- Earlier
- Director of product at eBay; product marketing and product management at PayPal1
- Other
- Co-founder of Women in Product; served on the board of Intuit1
- Book
- Take Back Your Power: 10 New Rules for Women at Work (August 2022)1
- Education
- B.S.E. in civil engineering, Duke; Stanford Graduate School of Business1
Roles
Before
Part of until 2021
Meta (Facebook Credits and Platform, mobile app install ads; relaunched Marketplace (2016); left to become Ancestry CEO, March 2021) source on Meta
Links
Sources
Last checked against its sources today
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