Dana White
American businessman; president and CEO of the UFC.
At a glance
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- Dana White (born 28 July 1969, Manchester, Connecticut) is an American businessman, president of the Ultimate Fighting Championship (UFC) from 2001 and its CEO from 2023, after the UFC became part of TKO Group Holdings.
- A former fighters' manager, he told Frank and Lorenzo Fertitta about the chance to buy the UFC, which they did in 2001, and co-created the reality series The Ultimate Fighter in 2004.
- He founded the slap-fighting promotion Power Slap in 2022 and co-founded Zuffa Boxing in 2025.
- Meta elected him to its board in January 2025.
Key facts
- Born
- 28 July 1969, Manchester, Connecticut1
- UFC
- President from 2001; CEO from 2023 (as of October 2026)1
- Other
- Power Slap (founder, 2022); Zuffa Boxing (co-founder, 2025)1
- Board
- Meta Platforms, from January 20251
Roles
On the board of
Links
Sources
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