Seth Godin
Marketing author and daily blogger; founder of the altMBA, author of Purple Cow and This Is Marketing.
At a glance
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- Seth Godin is an American author, marketing writer and entrepreneur.
- He co-founded Yoyodyne, a permission-marketing company that Yahoo! bought in 1998, and became its vice president of direct marketing.
- He launched Squidoo in 2006, founded the altMBA online workshop in 2015 and runs the Akimbo podcast.
- His books include Permission Marketing, Purple Cow (2003), Tribes (2008), Linchpin (2010) and This Is Marketing (2018).
Key facts
- Born
- 19601
- Education
- Computer science and philosophy, Tufts University; MBA, Stanford Graduate School of Business1
- Yoyodyne
- Co-founded with Mark Hurst, launched in 1995; sold to Yahoo! in 1998 for $29.6 million1
- Squidoo
- Launched in March 2006; sold to HubPages in 20141
- altMBA
- Four-week online workshop he founded in 2015; also runs the Akimbo podcast1
- Recognition
- American Marketing Association Marketing Hall of Fame (2018)1
Links
Sources
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