Rory Sutherland
Ogilvy adman and behavioural-science advocate; author of Alchemy; Spectator columnist.
At a glance
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- Rory Sutherland is a Welsh advertising executive, President Emeritus of Ogilvy Consulting.
- He joined Ogilvy & Mather in 1988 and founded its behavioural science practice in 2012.
- He writes the fortnightly Wiki Man column in The Spectator.
- His book Alchemy (2019) argues that great marketing ideas often rest on an irrational core.
Key facts
- Born
- 12 November 1965, Llanbadoc, near Usk, Wales1
- Now
- President Emeritus of Ogilvy Consulting1
- Career
- Joined Ogilvy & Mather as a graduate trainee planner in 1988; creative director in 2001; founded the Ogilvy Group's behavioural science practice in 20121
- Also
- President of the Institute of Practitioners in Advertising, 2008 to 20121
- Books
- The Wiki Man (2011); Alchemy (2019); Transport for Humans, with Pete Dyson (2021)1
- Writes
- The Wiki Man, a fortnightly column in The Spectator1
- Coined
- The "doorman fallacy"1
- Education
- Classics, Christ's College, Cambridge1
Links
Sources
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