Robert Cialdini
American psychologist; author of Influence and Pre-Suasion, on the science of persuasion.
At a glance
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- Robert Cialdini is an American psychologist and author, born on 27 April 1945.
- He is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
- His 1984 book Influence set out six principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking and scarcity.
- In 2016 he added a seventh, unity, in Pre-Suasion.
- He was elected to the National Academy of Sciences in 2019.
Key facts
- Born
- 27 April 19451
- Role
- Regents' Professor Emeritus of Psychology and Marketing, Arizona State University1
- Education
- BS, University of Wisconsin–Milwaukee (1967); PhD in social psychology, University of North Carolina (1970)1
- Books
- Influence (1984); Yes! (2008, with Noah Goldstein and Steve Martin); The Small BIG (2014); Pre-Suasion (2016)1
- Honours
- National Academy of Sciences (2019); the SPSP's Robert B. Cialdini Prize is named after him1
Links
Sources
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