Nir Eyal
Author of Hooked, Indistractable and Beyond Belief; writes on behavioral design and attention.
At a glance
Also on this page: Key facts · Links · Sources · Related pages
- Nir Eyal is an Israeli-born American author, lecturer and investor.
- He wrote Hooked: How to Build Habit-Forming Products (2014), Indistractable (2019) and Beyond Belief (2026), and developed the "hooked model" on his blog Nir and Far.
- He taught at the Stanford Graduate School of Business and the Stanford d.school.
Key facts
- Born
- 19 February 1980, Hadera, Israel1
- Books
- Hooked (2014); Indistractable (2019, with Julie Li); Beyond Belief (March 2026)1
- Teaching
- Lecturer in marketing at the Stanford Graduate School of Business and instructor at the Hasso Plattner Institute of Design (2012)1
- Education
- BA, Emory University (2001); MBA, Stanford (2008)1
- Reach
- His books have sold over a million copies in more than 30 languages2
Links
Sources
Last checked against its sources today
Is something on this page wrong or out of date? Tell us
How recent
The line under a date fills as time passes: empty when new, then one equal share each for a day, a week, a month and a year. For episodes and other items it is full at 2 years; for "last checked", at a year. A striped line means the date is known only to the month or year.