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Person

Madhavan Ramanujam

Pricing strategist; author of Monetizing Innovation; founder of 49 Palms; formerly at Simon-Kucher.

At a glance

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    Key facts

    Simon-Kucher
    Managing partner; helped over 250 companies, including 30 unicorns, with pricing1
    Books
    Monetizing Innovation; Scaling Innovation, its sequel1
    49 Palms
    Founded the fund for early-stage AI companies after leaving Simon-Kucher (as of July 2025)1

    Sources

    1. Lenny's Podcast: Pricing and scaling your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam (27 July 2025) (opens lennysnewsletter.com)

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