Ethan Smith
CEO of Graphite, an SEO growth agency (as of September 2025); works on answer engine optimisation after 18 years in SEO.
At a glance
Also on this page: Key facts · Links · Sources · Related pages
- Ethan Smith is CEO of Graphite, an SEO growth agency (as of September 2025).
- After 18 years in traditional SEO he works on answer engine optimisation (AEO): getting products to show up in ChatGPT, Claude, Gemini and Perplexity answers.
Key facts
- Graphite
- CEO (as of September 2025)1
- SEO
- 18 years in traditional SEO1
- Answer engine optimisation
- Getting products to show up in ChatGPT, Claude, Gemini and Perplexity answers1
Links
Sources
Last checked against its sources today
Is something on this page wrong or out of date? Tell us
How recent
The line under a date fills as time passes: empty when new, then one equal share each for a day, a week, a month and a year. For episodes and other items it is full at 2 years; for "last checked", at a year. A striped line means the date is known only to the month or year.