Dan Ariely
Israeli-American behavioral economist at Duke; author of Predictably Irrational.
At a glance
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- Dan Ariely is an Israeli-American behavioral economist and a professor at Duke University, where he founded the Center for Advanced Hindsight.
- He taught at MIT from 1998 to 2008.
- He wrote Predictably Irrational, The Upside of Irrationality and The Honest Truth about Dishonesty, and wrote the "Ask Ariely" column in The Wall Street Journal from 2012 to 2022.
- From 2021 the accuracy of several of his studies has been questioned: papers have been retracted, including a 2012 paper found to rest on falsified data, and in September 2026 a 2002 paper whose data Data Colada concluded had been tampered with or fabricated.
- Ariely has said a Duke investigation found no evidence that he knowingly used fake data.
Key facts
- Role
- James B. Duke Professor of Psychology and Behavioral Economics, Duke University; Center for Advanced Hindsight1
- Earlier
- Alfred P. Sloan Professor of Behavioral Economics at MIT, from 1998 to 20081
- Books
- Predictably Irrational; The Upside of Irrationality; The Honest Truth about Dishonesty1
- Column
- "Ask Ariely", The Wall Street Journal, from June 2012 to September 20221
- Companies
- Co-founded BEworks, Timeful (acquired by Google in 2015), Irrational Labs and Shapa1
- Research integrity
- A 2012 paper he co-wrote was retracted in 2021 over falsified data; a 2002 paper with Klaus Wertenbroch was retracted on 2 September 2026 after Data Colada reported tampered or fabricated data1
Connections
Links
Sources
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