Christopher Lochhead
Category designer; author of Play Bigger and Niche Down, host of Follow Your Different.
At a glance
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- Christopher Lochhead is an author and podcaster best known as a "godfather" of category design.
- A former three-time public tech company CMO, he has advised more than 50 venture-backed tech startups.
- His books include Play Bigger, which Adobe named one of the five greatest marketing books of all time, Niche Down and Category Pirates, and he hosts the podcast Follow Your Different.
Key facts
- Books
- Play Bigger; Niche Down; Category Pirates1
- Career
- Three-time CMO of public tech companies; advisor to more than 50 venture-backed tech startups1
- Podcast
- Christopher Lochhead Follow Your Different2
Links
Sources
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