Brian Halligan
Co-founder of HubSpot; coined "inbound marketing".
At a glance
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- Brian Halligan is an American executive and author who co-founded HubSpot in June 2006 and ran it as CEO for about 15 years.
- He coined the term "inbound marketing" and co-wrote Inbound Marketing with Dharmesh Shah.
- As of February 2026 he coached Sequoia founders as its in-house CEO coach.
Key facts
- HubSpot
- Co-founder (June 2006); CEO for about 15 years1
- Coined
- "Inbound marketing"1
- Books
- Inbound Marketing (with Dharmesh Shah); Marketing Lessons from the Grateful Dead (with David Meerman Scott)1
- Sequoia
- In-house CEO coach (as of February 2026)2
- Propeller Ventures
- Founded 2022; ocean climate-tech fund1
Links
Sources
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