April Dunford
Positioning consultant for B2B tech companies; author of Obviously Awesome and Sales Pitch.
At a glance
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- April Dunford helps B2B technology companies with positioning and sales pitches, using a method she developed over a 25-year career as a marketing executive at startups.
- She wrote Obviously Awesome and Sales Pitch: How to Craft a Story to Stand Out and Win, and hosts the podcast Positioning with April Dunford.
Key facts
- Work
- Positioning and sales-pitch consulting for B2B tech companies; more than 200 companies1
- Career
- 25 years as a marketing executive at startups1
- Books
- Obviously Awesome; Sales Pitch: How to Craft a Story to Stand Out and Win (2023)1
- Podcast
- Positioning with April Dunford1
Links
Sources
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